![]() ![]() The idea of corporate and professional purpose has always been there, but the notion was more oriented towards generating massive profits and personal self-realization.īut now, mere decades after, the evolution of our society has transformed the demands made on companies. Those of us fortunate enough to be employed by one of those outstanding companies were willing to work as hard and as long as was required simply to be part of that enterprise. Not so long ago, companies and CEOs were admired – or not – mostly by their financial feats and the seemingly unstoppable will to achieve more and more. ![]() ![]() And, as we move into the third decade of this century, the way companies relate to the broader society has changed in very palpable ways since I first started working in the middle of the 1990s. ![]() The Oxford languages dictionary defines “earnest” as “resulting from or showing sincere and intense conviction”. But, as I remembered the joy of first reading Wilde’s plays when I was younger, the title of that play made me connect it to a crucial trait for corporations nowadays: purpose. Something simply pops up from one’s subconscious mind for reasons too mysterious for our understanding. It was completely unrelated to my subject at the time, but I believe that´s how serendipity works. As I was writing something else recently, I suddenly remembered this Oscar Wilde play. ![]()
0 Comments
Leave a Reply. |